FRANCE: Wine revival plan close to the crush
The scheme that was going to give the beleaguered French wine industry the chance to compete on a level playing field with the New World has been seriously stalled after objections to the French government. And many now believe it will be vetoed altogether. Under the scheme, provisionally titled Vins de Cépage de France, producers would have had the opportunity to produce varietal wine by blending grapes from across the country. At present, such a practice can only be used for the lowly Vins de Table, but the new wines would have carried a classification similar to Vin de Pays. This would have allowed them to carry both the vintage and the grape varietal on the label - factors on which the New World has built its success.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- Diageo Africa president O'Keeffe on beer & spirits
- Travel Retail needs a disruptor - Comment
- What the future looks like for Australian wine
- Diageo ready to lock horns with AB InBev in Africa
- Heineken sees Tesco pull SKUs in UK
- Coca-Cola Co announces senior executive shake-up
- Fever-Tree eyes bumper NPD, pack formats for 2017
- Heineken mulls M&A with $1.75bn notes issue
- Central and East Europe Report Package
- Global vodka insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global liqueurs insights - market forecasts, product innovation and consumer trends research