FRANCE: Wine revival plan close to the crush

By Chris Brook-Carter | 9 June 2003

The scheme that was going to give the beleaguered French wine industry the chance to compete on a level playing field with the New World has been seriously stalled after objections to the French government. And many now believe it will be vetoed altogether. Under the scheme, provisionally titled Vins de Cépage de France, producers would have had the opportunity to produce varietal wine by blending grapes from across the country. At present, such a practice can only be used for the lowly Vins de Table, but the new wines would have carried a classification similar to Vin de Pays. This would have allowed them to carry both the vintage and the grape varietal on the label - factors on which the New World has built its success.

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The scheme that was going to give the beleaguered French wine industry the chance to compete on a level playing field with the New World has been seriously stalled after objections to the French government. And many now believe it will be vetoed altogether. Under the scheme, provisionally titled Vins de Cépage de France, producers would have had the opportunity to produce varietal wine by blending grapes from across the country. At present, such a practice can only be used for the lowly Vins de Table, but the new wines would have carried a classification similar to Vin de Pays. This would have allowed them to carry both the vintage and the grape varietal on the label - factors on which the New World has built its success.

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