FRANCE: Wine revival plan close to the crush
The scheme that was going to give the beleaguered French wine industry the chance to compete on a level playing field with the New World has been seriously stalled after objections to the French government. And many now believe it will be vetoed altogether. Under the scheme, provisionally titled Vins de Cépage de France, producers would have had the opportunity to produce varietal wine by blending grapes from across the country. At present, such a practice can only be used for the lowly Vins de Table, but the new wines would have carried a classification similar to Vin de Pays. This would have allowed them to carry both the vintage and the grape varietal on the label - factors on which the New World has built its success.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- SABMiller & Meantime: Notes for the New Owner
- Comment - How to Target Cognac's Mok Generation?
- Analysis - The Value of Prosecco
- Focus - The Prosecco shortage that isn't
- Analysis - Keurig Kold fails to impress
- Whyte & Mackay takes on Flor de Caña in UK
- Diageo takes Baileys, Gordon's marketing in-house
- Carlsberg cuts 180 staff
- Suntory to buy Japan Tobacco beverage unit
- Mixto Tequila poised for "golden age"
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Africa: The Final Frontier for Beer
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review