US: Wine origin registers with US consumers
A majority of American wine consumers rank where a wine comes from higher than most other factors when making purchases. A survey for the US-based Center for Wine Origins shows that 57% of Americans believe that location is more important than brand, price, and store recommendations.
The survey is part of a three-year campaign partly financed by the European Union and Champagne, Porto and Sherry producers.
High-profile consumer education initiatives will demonstrate that names of wine growing regions are more than just places on a map, but rather locations where traditions, climate, and soil blend to produce unique wines. The campaign is directed at helping consumers not be misled by producers who want to use a region's name as their own.
After 20 years, the EU has finally agreed a wine trade treaty with the US but European producers fear that too much ground has been given, particularly with regard to the protection of places of origi...
In the third in a series of reports on major family-controlled companies in the wines and spirits arena, Ben Cooper and drinks industry analyst Canadean take a look at Fortune Brands, which owns the i...
The Center for Wine Origins has launched a new Website for US consumers....
Maxxium UK has added to its Highland Park range, launching a 30 year old single malt for the first time....
A brewer in Germany claims to have produced the world's strongest beer. ...
Drinks group Maxxium Canada is set to become the third largest spirits company in Canada, following the addition of four new brands resulting from the recent acquisition of some Allied Domecq brands b...
Europe's producers of Champagne, Port and Sherry have joined winemakers from Napa Valley, Oregon, and Washington State in signing a declaration of joint principles stating the importance of location t...
Leading US and European wine regions are to sign a declaration to protect and promote "location" within the wine industry, the Office Of Champagne in the US said yesterday (18 July)....
- Will Tequila Learn from Scotch Whisky's Mistakes?
- Comment - How to Target Cognac's Mok Generation?
- Is Marketing Twisting the Meanings of Words?
- Analysis - The Value of Prosecco
- Sustainability - Walking the Walk on Water
- Whyte & Mackay takes on Flor de Caña in UK
- SPI Group US, Canada sales chief departs
- Belvedere proposes name change
- Soaring Prosecco sales good for Champagne
- Brown-Forman eyes family ties with board additions
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Beam Suntory Inc. - Strategy and SWOT Report
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review