THAILAND: Wine industry sees boom as Thai economy recovers

By Chris Brook-Carter | 14 July 2000

Leading members of the Thai wine industry believe that the Thai wine market will rise 30% this year to be worth Bt400m ($10.25m). The biggest market will be in the under-Bt500 per bottle sector ($12).Thai paper The Nation said that the number of wine importers has risen from 15 soon after the 1997 economic crisis to around 60-70 now.The value of total imported wine rose from Bt149m in 1998 to Bt306m last year. However, before the economic woes of 1997 and the devaluation of the Baht, wine sales were worth Bt450m. At this time there were also over 250 importers. From January to April this year, the total wine imported had a value of Bt94m. French wine had the highest market share with 38.8% or Bt36.51m. Italian wine had 11.49% of the market or Bt10.88m.Competition in the market was set to increase, the paper said, as importers increased. Cheaper wine will see the greatest growth as wine importers concentrate on the under-Bt500 sector. "Price is a major factor when consumers make a decision on which bottle to buy. Thais do not have brand loyalty," said one leading importer.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Leading members of the Thai wine industry believe that the Thai wine market will rise 30% this year to be worth Bt400m ($10.25m). The biggest market will be in the under-Bt500 per bottle sector ($12).Thai paper The Nation said that the number of wine importers has risen from 15 soon after the 1997 economic crisis to around 60-70 now.The value of total imported wine rose from Bt149m in 1998 to Bt306m last year. However, before the economic woes of 1997 and the devaluation of the Baht, wine sales were worth Bt450m. At this time there were also over 250 importers. From January to April this year, the total wine imported had a value of Bt94m. French wine had the highest market share with 38.8% or Bt36.51m. Italian wine had 11.49% of the market or Bt10.88m.Competition in the market was set to increase, the paper said, as importers increased. Cheaper wine will see the greatest growth as wine importers concentrate on the under-Bt500 sector. "Price is a major factor when consumers make a decision on which bottle to buy. Thais do not have brand loyalty," said one leading importer.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page