CANADA: Wine industry eyes opportunity as vineyard numbers grow

By | 6 March 2013

Canadas wineries have grown in total since 2005

Canada's wineries have grown in total since 2005

Canada's CAD6.8bn (US$6.6bn) wine industry has major potential for growth as drinkers move away from spirits and beer, according to a new report. 

The study - Canada’s Wine Economy – Ripe Robust Remarkable – published yesterday (March 5) revealed that the number of wineries in Canada between 2005 and 2011 grew by 27% to 476. Domestic wine represents 30% of total wine sales, while imported products are 70% of sales.

“Wine consumption in Canada continues to grow as many Canadians are reaching for a glass of wine over spirits or beer,” said the Canadian Vintners Association, which co-commissioned the report. 

Among the other findings were: 

  • Canadians drink more than 1bn glasses - or 220m bottles - of wine produced by the Canadian wine industry each year
  • Canadian wine industry production has an annual national economic impact of CAD6.8bn 
  • The wine and grape industry is responsible for "more than" 31,000 jobs in Canada
  • Wine-related tourism attracts "more than" 3m visitors each year, generating around $1.2bn annually in tourism and employment
  • The wine industry generates $1.2bn in federal and provincial tax revenue and liquor board mark up.

Dan Paszkowski, president of the Canadian Vintners Association, said: “The large and growing economic impact of Canada’s wine and grape industry is very compelling and will continue to spread across many sectors of the economy.” 

Expert analysis

The Future of the Wine Market in Canada, to 2016

Future of the Wine Market in Canada, to 2016 is the result of Canadean’s extensive market research covering the Wine market in Canada.

Sectors: Wine

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CANADA: Wine industry eyes opportunity as vineyard numbers grow

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