CANADA: Wine fails to shake "intimidating" image with drinkers
Almost 50% of Canadians find wine intimidating, a recent survey has found. A consumer poll sponsored by E&J Gallo Winery found that while consumers were keen to build knowledge of wine it is still often viewed as a drink for the "the elite" or "for special occasions only". The report said a significant number of Canadians stated that they find the subject "intimidating, uncomfortable and somewhat unknown."
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