CANADA: Wine fails to shake "intimidating" image with drinkers
Almost 50% of Canadians find wine intimidating, a recent survey has found. A consumer poll sponsored by E&J Gallo Winery found that while consumers were keen to build knowledge of wine it is still often viewed as a drink for the "the elite" or "for special occasions only". The report said a significant number of Canadians stated that they find the subject "intimidating, uncomfortable and somewhat unknown."
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Has the politics of M&A changed? - Analysis
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- IAADFS Duty Free Show of the Americas - Preview
- Interview, Fever-Tree's founders
- Coca-Cola Co announces senior executive shake-up
- Diageo's Captain Morgan LocoNut - NPD
- Heineken releases colour-change bottles
- Anheuser-Busch readies US executive switches
- Diageo rolls out vegan Baileys Almande Almondmilk
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends