New Zealands vineyards are finding growth overseas

New Zealand's vineyards are finding growth overseas

New Zealand has boosted its wine exports in the 12 months to the end of June, as strong demand in the US and Western Europe outpaced declines in Asia, new figures have shown.

Export value to the US in the year to the end of June increased by 16%, while the UK saw a rise of 14% in the same period, according to the annual report of industry body New Zealand Winegrowers. Germany and the Netherlands saw some of the biggest jumps, with export values up 52% and 25%, respectively.

The increases pushed New Zealand's total wine export value up by 10% to NZD1.33bn (US$1.11bn) in the 12-month period. Volumes also increased by 10%, to 187m litres.

“Wineries took full advantage of the glorious 2013 vintage to bounce back from the supply constraints of 2012,” said Steve Green, chairman of New Zealand Winegrowers.

Performance in Asia was less robust, with China's export value down 8% and Hong Kong falling by 18%. Japan's value edged up slightly by 2%.

Australia, which also saw export value increase by 2%, remained the top destination for New Zealand Wine by value. The US stayed in second place and the UK third.

China's decline saw it drop from fifth to sixth place behind the Netherlands and Canada.

Meanwhile, Sauvignon extended its lead as the top selling grape, with total export volumes up by 11% to 160.6m litres. Pinot Noir was a distant second, climbing by 5% to 10.7m litres.

In June, New Zealand Winegrowers said the country's grape harvest had risen 29% on last year as all regions saw “very favourable” growing conditions.

To read the full 2014 report, click here.

Expert analysis

The Future of the Wine Market in New Zealand to 2017

The Future of the Wine Market in New Zealand to 2017

The report presents detailed data on the Wine consumption trends in New Zealand, providing historic and forecast consumption volume and value at market and category level, alcoholic strength ( more