BevAccess.com announced today an e-commerce agreement with Wine Enthusiast Wholesale Direct, a division of the Wine Enthusiast Companies. Under the agreement, registered retail buyers on BevAccess will be able to research and purchase wine accessories and merchandise, at the lowest discounted wholesale prices, including EuroCave® wine cellars (exclusively imported by the Wine Enthusiast), luxury Riedel glassware, Screwpull® and Vacu-Vin® accessories found in the Wine Enthusiast Wholesale Direct catalog.

Wine Enthusiast Chairman Adam Strum stated, "We look forward to working with BevAccess and expanding our product offering to our customers. BevAccess represents the most mature distribution channel for our venture into B2B e-commerce, and through Beverage Media Group, their accomplished offline component, we can offer a complete solution for product marketing and procurement. BevAccess.com's B2B exchange is a very valuable asset to our e-business strategy going forward."

Paul Brinberg, Vice President of Business Development at BevAccess.com added, "BevAccess is excited about our first step in offering beverage alcohol accessories for purchase. This exclusive agreement with Wine Enthusiast Wholesale Direct reinforces our dedication to enhancing the retail buyer's experience through consolidated ordering."

The partnership is seen as a natural alignment of two companies who are equally committed to providing their customers with the best possible service and buying experience, by delivering the needed tools and resources to better manage their business. The Wine Enthusiast Wholesale Direct division currently ships over one million direct mail catalogs annually to its wholesale customers, and will benefit from the added exposure of its product line on BevAccess.com.

About BevAccess.com

BevAccess.com is the first online Industry Exchange for the beverage alcohol trade, which provides a more efficient and easy-to-use procurement process for licensed retail buyers of wine, spirits and beer. Through Beverage Media Group, the company's offline component which publishes the nation's premier beverage alcohol trade magazines and serves as the national office for The Beverage Network, BevAccess.com delivers timely information to over 140,000 beverage alcohol licensees across the country each month.

Together, BevAccess.com and Beverage Media Group represent the industry's leading wholesalers, suppliers and retail buyers by empowering them with fully-secure proprietary e-commerce technology that increases operational efficiency through centralized and personalized ordering, detailed product information, and highly targeted advertising.

About Wine Enthusiast Wholesale Direct

Wine Enthusiast Wholesale Direct is a division of Wine Enthusiast Companies, the largest wine media company in the world circulating over 20 million wine related publications annually. Wine Enthusiast Companies comprises of Wholesale Direct, Wine Enthusiast Magazine and Wine Enthusiast Catalog. Wholesale Direct is the business-to-business catalog, which services retailers and restaurateurs across the United States with wine related accessories and wine cellars at wholesale pricing. All Wholesale Direct products are beautifully gift boxed to maximize their salability. Point-of-purchase display pieces are also available through the various programs Wholesale Direct offers.

Wine Enthusiast Magazine is the most authoritative and influential magazine devoted totally to wine and spirits and covers the world of wine in 14 colorful issues annually. The Wine Enthusiast Catalog, a 70 million dollar direct marketing company, has supplied consumers and collectors worldwide with wine accoutrements for over 20 years. Wine Enthusiast Magazine and Wine Enthusiast Catalog can be found on the web at http://www.wineenthusiast.com.