ITALY: Wine consumption slumps by more than half
Average per capita wine consumption in Italy has dropped by over a half in the last 33 years, according to recent figures. The Italian unit of AC Nielsen said yesterday (4 July) that last year, annual consumption dipped to 49 litres per capita, compared to 110 litres in 1971.
From its survey, the research group noted that 72.3% of Italians aged between 25 and 34 drink wine, with 60.2% of them preferring to consume it in bars and restaurants.
Around 60% of those polled choose their wine according to the brand, with 56% being swayed by price and 51.2% choosing their wine based on the production area, the survey showed.
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