AUSTRALIA: Wine buyers remain wary of e-retailers
By Frank Smith | 2 November 2001
Consumers who buy wine over the Internet buy more bottles and more expensive wine than the same consumers visiting bricks-and-mortar liquor stores. But they don't return very often. That's the take-home message of a study of wine buying behaviour by Larry Lockshin and Sally Stening of the University of South Australia.
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Consumers who buy wine over the Internet buy more bottles and more expensive wine than the same consumers visiting bricks-and-mortar liquor stores. But they don't return very often. That's the take-home message of a study of wine buying behaviour by Larry Lockshin and Sally Stening of the University of South Australia.
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