AUS: Wine bodies target growth despite troubles - report
The Australian wine industry is targeting extra sales of A$4bn (US$3.3bn) worth of wine over the coming five years, according to local reports.
The plan comes despite a debilitating glut last year followed by a drought this year in the country.
A joint programme between the Australian Wine and Brandy Corporation and the Winemakers Federation of Australia, unveiled today (2 May), has forecast that total sales between now and 2010-2011 could hit A$30bn, beating the current level of production target of A$26bn.
The two trade bodies released 'Wine Australia; directions to 2025' today, following 18 months of research.
"There's a strong focus on enhancing business skills, environmental performance and an ongoing industry commitment to social responsibility that will underpin sustainability at all levels," Winemakers Federation of Australia chief executive Stephen Strachan told ABC News.
The three main areas of focus, the report concluded, are anticipating the market, influencing consumer demand and building sustainable success.
Given that drought and frost have all but eliminated Australia's wine glut, it is tempting to regard this natural intervention as good news for the wine industry but, writes Chris Losh, in reality the...
Exports from Australia's wine industry broke the A$3bn barrier for the first time in the last 12 months, according to recent figures....
Domestic sales of Australian wine registered a slight slip in April, according to recent figures....
Industry trade body Wine Australia has officially launched a strategic blueprint for the future of the Australian industry at the London International Wine & Spirits Fair today (22 May)....
The Hardy Wine Company, the Australian division of Constellation Brands, has reported a 24% reduction in its grape crush for 2007 as drought and frost slashed Australia's winegrape harvest....
This year's Australian wine harvest is expected to come in almost a third down on 2006, according to recent figures....
The UK has ceded its crown as the most valuable export market for Australian wine to the US. According to the Australian Wine and Brandy Corporation yesterday (10 April), the US market was valued at A...
This year's wine harvest in Australia is set to be a third smaller than 2006, according to the latest assessment from the Australian Wine and Brandy Corporation (AWBC)....
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Key Brands Performance - Scotch Whisky IV
- Tomorrow's Market Trends - Scotch Whisky III
- Category Innovations - Scotch Whisky VII
- Beam Suntory names CFO, makes structural changes
- Analysts clash over AB InBev SAB Brexit impact
- Diageo to accept US$1m South Korea fine
- Pernod switches Travel Retail Europe op's director
- AB InBev unveils Stella Artois three-packs
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China