UK: Wine-based RTDs fail to deliver

By just-drinks.com editorial team | 29 March 2004

Following Diageo's recent decision to axe its schnapps and wine brand Archers Eden, which was introduced in October 2003, Bacardi Martini has decided to drop its wine based spritzer Coomira Coast, which was designed specifically for women and launched nationally in August 2003.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Following Diageo's recent decision to axe its schnapps and wine brand Archers Eden, which was introduced in October 2003, Bacardi Martini has decided to drop its wine based spritzer Coomira Coast, which was designed specifically for women and launched nationally in August 2003.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

US: Diageo unveils Tanqueray marketing plan
Diageo is to launch a national advertising campaign for its gin band Tanqueray in the US.

US: New Bacardi Silver launched by A-B
Anheuser-Busch has revealed plans to launch a new variant in its Bacardi Silver range.

COLOMBIA: Diageo launches new look for flagship
Diageo is looking to change the image of one of its flagship brands in Colombia.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page