The Australian Wine and Brandy Corporation (AWBC) is looking to make two new appointments to help boost the profile of Australia's wines abroad.

The Government organisation, which promotes the 'Wine Australia' brand in export markets, said late last week that it will make two new senior appointments - a director for the UK,Ireland and Europe, and a director for North America - who will manage Wine Australia's operations in the territories.

"The new structure will give our export platform a more accountable point of contact between strategy development and market opportunity," said AWBC's general manager of market development, Paul Henry. "This will allow us to capitalise on current - and future - possibilities within these key trading environments.

"We're a AUD6bn (US$4bn) industry and approximately half of this value is generated through export sales. This is an exciting opportunity for two individuals to contribute to the future direction of a dynamic and growing category."

Earlier this year, the Australia wine sector conducted a review of its priorities, noting that the UK/Europe, North America and North East Asia are among some of the regions where Australia's export investment must continue to grow.

Wine Australia's UK/Ireland/Europe operations will be based out of London, while the director for North America will be located in New York.

The recruitment for the two positions has already begun, with further details of the vacancies available on  the 'employment' page of