Yvonne May is the new Europe head of Wine Australia

Yvonne May is the new Europe head of Wine Australia

Wine Australia has appointed Yvonne May as its new head of operations in the UK and Ireland, following the resignation of Lisa McGovern.

May will become regional director for Wine Australia across the entire EU zone from January 2011, the trade body announced today (20 December).

May's initial job will be to help steady the Wine Australia ship in the UK, which remains the key export market for Australian wine. The previous regional director, Lisa McGovern, announced in September that she would leave the post, after just 18 months in the job. 

A reason for McGovern's departure was not given.

"Yvonne has more than 25 years’ experience working within the wine industry," said the CEO of Wine Australia, Andrew Cheesman. “Her wine industry experienced includes wine education, on-trade and retail sales, communications and marketing."

Wine Australia is keen to revitalise the image of Australian wine in the UK, where it has lost ground to other producer nations in recent years.