CANADA: Wimm-Bill-Dann to produce Wonder Berry in Canada
Russian food and beverage combine Wimm-Bill-Dann Foods (WBD) has announced that it is to produce mors, a traditional Russian berry-based beverage, in Canada.
The drink is to be produced at a factory in Toronto and will be marketed under WBD's Wonder Berry brand, the company said yesterday (29 November). A WBD partner company, trading as Wonder Berry, will produce the brand, which will be sold through major retailers in Canada, US, France, Israel and other countries.
The drink will be made from Canadian forest and orchard berries, such as cranberries, whortleberries, blackberries, raspberries and strawberries to an old Russian recipe and using technology developed by Wimm-Bill-Dann.
"We have observed great interest in our mors outside of Russia," said Yevgeny Yaroslavsky, president of Wonder Berry and one of the founders of WBD. "I am convinced that Western consumers will enjoy the unforgettable taste of this natural drink, made in Canada from local berries."
WBD already markets its Wonder Berry mors in Europe, the Americas and Central Asia.
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