RUSSIA: Wimm-Bill-Dann appoints marketing chief
Wimm-Bill-Dann Foods, Russia's leading manufacturer of dairy products and beverages, has appointed Grant Winterton as group head of marketing and innovation effective as of November, 2006.
Winterton, the company said, has extensive experience in marketing and sales with multinational companies Wella Haircare, Campbell Soup Company (Arnotts Snacking) and Coca-Cola in Australia, Russia, Ukraine, Belarus and China. He also has dairy industry experience with three years in both the milk and soft dairy divisions of National Dairies, Australia's largest dairy producer.
"The new position of the group head of marketing and innovation underscores our marketing strategy to leverage Wimm-Bill-Dann's leading portfolio of brands into stronger competitive advantage, and accelerate innovation based on deeper consumer understanding. I am very pleased that Grant Winterton will be leading this effort", said Tony Maher, Wimm-Bill-Dann's CEO. "Until now we had three heads of marketing: dairy, beverages and baby food. Each of them reported to their respective business head. Under the new structure, they will report to the group head of marketing and innovation, whose role is to capture potential synergies around corporate identity, media and advertising through larger marketing campaigns. The group head of marketing and innovation will report directly to me.
"Under Grant's leadership we are also bringing together our significant capability in research and development, so as to focus on value added innovations that fill consumer identified gaps in the market," said Maher.
Winterton added, "I am very excited to join Wimm-Bill-Dann, which has a leading position in health and wellness, a trend that is growing globally, including Russia. Wimm-Bill-Dann has a number of power brands which provide a good foundation for future growth, and a well developed science capability in healthy foods which can lead to a wider portfolio of health oriented brands. I look forward to working together with each business unit to leverage the Company's high profile, trusted brands and broader corporate identity, and create a focused marketing approach throughout the company."
Sectors: Soft drinks
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