INDIA: William Grant's and Bacardi sign Indian tie-up

By Chris Brook-Carter | 28 September 2000

Scotch whisky producer William Grant & Sons has entered into a third party marketing and promotional agreement with Bacardi-Martini for the Indian market.Although the two companies have tie-ups in many other markets, this Indian venture will be restricted to duty free and promotional activities. It will cover Glenfiddich and William Grant's Family Reserva.William Grant's regional director Vincent Heavey told the Indian press that there were no plans to set up a company in India, "but we will review the market as it develops"."We believe there is a great opportunity for our brands in India and are committed to increasing our presence here with the prospect of a more liberalised market in the future," Heavey said.Managing director of Bacardi Martini's Indian operations, Jayant Kapur said: "We see a major opportunity for building the equity of the Glenfiddich and Grant's brands in India, leveraging on the marketing success of Bacardi white and dark rum labels."The association will give us the opportunity to supplement our focused Scotch whisky portfolio with premium whisky and Scotch brands," he added.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Scotch whisky producer William Grant & Sons has entered into a third party marketing and promotional agreement with Bacardi-Martini for the Indian market.Although the two companies have tie-ups in many other markets, this Indian venture will be restricted to duty free and promotional activities. It will cover Glenfiddich and William Grant's Family Reserva.William Grant's regional director Vincent Heavey told the Indian press that there were no plans to set up a company in India, "but we will review the market as it develops"."We believe there is a great opportunity for our brands in India and are committed to increasing our presence here with the prospect of a more liberalised market in the future," Heavey said.Managing director of Bacardi Martini's Indian operations, Jayant Kapur said: "We see a major opportunity for building the equity of the Glenfiddich and Grant's brands in India, leveraging on the marketing success of Bacardi white and dark rum labels."The association will give us the opportunity to supplement our focused Scotch whisky portfolio with premium whisky and Scotch brands," he added.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

BERMUDA: Bacardi elects new chairman
The board of directors of Bacardi Limited have completed the company's chairman succession plan by electing Facundo L. Bacardi chairman of the board effective immediately.

PUERTO RICO: Pollution warning for Bacardi
Spirits producer Bacardi has been ordered by the US Environmental Protection Agency (EPA) to comply with the Clean Water Act with regard to waste water discharges into the Atlantic Ocean from its distillery in Catano, Puerto Rico.

UK: Pernod chases Bacardi figures – report
Pernod Ricard is pushing the Office of Fair Trading (OFT) to release more info about one of its competitors, according to press reports.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page