INDIA: William Grant's and Bacardi sign Indian tie-up
Although the two companies have tie-ups in many other markets, this Indian venture will be restricted to duty free and promotional activities. It will cover Glenfiddich and William Grant's Family Reserva.
William Grant's regional director Vincent Heavey told the Indian press that there were no plans to set up a company in India, "but we will review the market as it develops".
"We believe there is a great opportunity for our brands in India and are committed to increasing our presence here with the prospect of a more liberalised market in the future," Heavey said.
Managing director of Bacardi Martini's Indian operations, Jayant Kapur said: "We see a major opportunity for building the equity of the Glenfiddich and Grant's brands in India, leveraging on the marketing success of Bacardi white and dark rum labels.
"The association will give us the opportunity to supplement our focused Scotch whisky portfolio with premium whisky and Scotch brands," he added.
Flavoured vodkas have been a major success story in the US where they have prospered on the back of strong sector growth and premiumisation. With European markets also showing consistent growth and so...
As Pernod Ricard, Allied Domecq and Fortune Brands close in on the biggest drinks industry deal since the sale of Seagram, opinion about how the deal will be structured and who stands to win and lose ...
As the US distillers' association, Discus, for the first time in its history publishes its annual report into spirits advertising, which includes complaints against its self-regulatory code, David Rob...
The board of directors of Bacardi Limited have completed the company's chairman succession plan by electing Facundo L. Bacardi chairman of the board effective immediately....
Spirits producer Bacardi has been ordered by the US Environmental Protection Agency (EPA) to comply with the Clean Water Act with regard to waste water discharges into the Atlantic Ocean from its dist...
Pernod Ricard is pushing the Office of Fair Trading (OFT) to release more info about one of its competitors, according to press reports....
Bacardi has announced a succession plan for the company's chairmanship....
Bacardi has unveiled the identity of its new CEO and president....
- CCA - Coca-Cola's Canary in the Mine
- just The Preview - Pernod Ricard's Q4 & FY
- Comment - Hybrid Spirits: Innovation or Laziness?
- just The Preview - Brown-Forman Q1
- Brown-Forman's Q1 Performance by Region, Brand
- Mast-Jägermeister targets UK off-trade boost
- SABMiller exec to become CFO at Beam Suntory
- Brown-Forman unveils Jack Daniel's UK push
- Champagne will not regain lost ground until 2018
- Bacardi announces CFO switch