UK: William Grant & Sons updates Three Barrels in UK

By | 12 December 2012

Click through to view the updated packaging for William Grant & Sons Three Barrels

Click through to view the updated packaging for William Grant & Sons' Three Barrels

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William Grant & Sons has lined up a packaging refresh and size addition for its Three Barrels brandy in the UK.

The company, which took over Three Barrels when it bought French brandy company Raynal & Cie in 2005, said today (12 December) that it will update the packaging across the range early next year in the country. Prior to this, a 50cl VSOP launches this month, “to meet growing consumer demand for a selection of premium spirits across a range of price points”.

The 50cl offering joins size variants of 5cl, 20cl, 35cl, 70cl and 1-litre for Three Barrels in the UK.

“We know that trial among consumers is driven by smaller formats and, with the VSOP category in growth, …  there is a real opportunity to recruit new drinkers to the category through Three Barrels,” said senior brand manager Oliver Dickson.

Distribution in the UK is handled by William Grant's First Drinks sales marketing and distribution unit in the country. Three Barrels is also available in Nigeria and in Global Travel Retail. 

Prior to the acquisition seven years ago, Three Barrels was produced in the Cognac region of France, although William Grant closed the Raynal & Cie facility in 2008. Today, it is matured and blended in Burgundy.

Expert analysis

Brandy in United Kingdom to 2016: Databook

Canadean’s, "Brandy in United Kingdom to 2016: Databook" contains detailed historic and forecast Brandy consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Brandy available in United Kingdom, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the United Kingdom alcoholic drinks value chain and for new players considering entering the market.

Sectors: Product launches, Spirits

Companies: William Grant

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