SWEDEN: William Grant & Sons to create Nordic marketing unit

By | 8 February 2011

William Grants Nordic office begins operations in May

William Grant's Nordic office begins operations in May

William Grant & Sons is set to bring its marketing operations in-house in the Nordics, with the opening of an office in Stockholm.

The UK-based firm, which owns the Sailor Jerry, Glenfiddich and Tullamore Dew spirit brands, confirmed to just-drinks today (8 February) that the regional office will handle William Grant's marketing from May. Previously, the company's local distributors had handled marketing: In Sweden, Berntson Brands; in Denmark, Hans Just Group A/S; InterBev in Norway and Altia in Finland.

The move also extends the partnership between William Grant and Hans Just Group, which will become the company’s sole distribution partner across the entire region.

The establishment of William Grant & Sons Nordic, as the unit will be known, represents the company’s “ongoing strategy to take greater control of its route to market in key areas around the world, and focus investment behind its core portfolio of brands”. William Grant has recently established wholly-owned subsidiaries in Australia and Colombia.

Sectors: Spirits

Companies: William Grant, Glenfiddich, InterBev

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