William Grant & Sons is changing distribution partners in Turkey

William Grant & Sons is changing distribution partners in Turkey

William Grant & Sons has confirmed details of a change of distributor in Turkey.

The spirits company said late last week that independent drinks group bT will handle its spirits in the country, starting from this month. When contacted by just-drinks today (23 July), a spokesperson for William Grant said that bT will be replacing Esmark as its distributor.

The Turkish firm will also be responsible for sales and marketing.

“There have been many changes recently within the competitive distributor landscape in Turkey,” said the William Grant spokesperson. “This is a market which William Grant sees as strategically significant. bT, and their strengths within the premium on-trade, offer William Grant a significant opportunity to step change our business and leap forward.”

bT was founded in 1974 as a specialist wine and spirits distribution company. Its portfolio of agency brands also includes Möet & Chandon, Dom Perignon, Russian Standard and Patron Tequila.