UK: William Grant & Sons revamps Glenfiddich Gran Reserva
By Chris Mercer | 6 March 2012
William Grant & Sons has announced new packaging for its Glenfiddich rum cask finish Gran Reserva 21 Year Old Scotch whisky.
The 40% abv single malt's packaging has been redesigned to emphasise its premium credentials and provenance more strongly, the distiller said late last week. The whisky is available from specialist off-trade and select on-trade outlets worldwide, priced at around GBP99 (US$156) per 70cl bottle at retail.
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Spirits in Ireland industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading player...