William Grant & Sons has appointed a former Red Bull exec to become GM in Mexico

William Grant & Sons has appointed a former Red Bull exec to become GM in Mexico

William Grant & Sons is targetting the Mexican spirits market for growth, with the creation of the role of GM in the country.

The UK-based spirits company, which owns the Glenfiddich Scotch whisky brand, said yesterday (16 August) that the former general manager of Red Bull in Mexico, Luis Zubieta, has moved across to fill the equivalent position at William Grant & Sons Mexico. Zubieta assumed the role from Monday (15 August), the firm noted.

Zubieta's primary responsibilities will include the management of the company's Milagro Tequila business, as well as the development of the company's spirits portfolio in the Mexican market. He has previously been president & MD for Media Planning Group, regional manager & national marketing director for Group Danone, and has held roles with companies including Blockbuster Video, PepsiCo and Procter & Gamble Mexico.

"With … a track record of driving strong business results … Luis is a great addition to our team," said William Grant’s president & MD of North America & Mexico, Simon Hunt.