UK: William Grant & Sons readies Grant's UK campaign
Click through to view the promotional bottle for Grant's, which is handled by William Grant's First Drinks unit
William Grant & Sons' has lined up an on-pack campaign for its Grant's blended whisky brand in the UK that offers consumers the chance to claim a reprint of a national newspaper from any time in the last 100 years.
The company said earlier today (11 September) that the on-pack promotion, across 70cl and one-litre bottles of Grant's Family Reserve, offers a free newspaper front-page reprint or GBP20 (US$31) off a complete newspaper from any date back to 1903. The offer, operated by William Grant's First Drinks unit in the UK, will run throughout November.
“Offering consumers something more than just price discounts is increasingly important,” said Grant's senior brand manager, Oliver Dickson. “Communicating our brand history and engaging with consumers at an emotional level is key to forging ongoing loyalty in the blended whisky category.”
Also today, William Grant announced the global launch of a cask collection of its Glenfiddich single malt range.
The latest joint-report from just-drinks and The IWSR, published this week, looks at the non-scotch whisk(e)y category. Ben Cooper considers what the findings of this research mean for the smaller whi...
William Grant has an extensive alcoholic drinks portfolio although it remains overly reliant on blended Scotch with Grant’s. The acquisition of Tullamore Dew in Irish whiskey as well as brands in tequ...
Private equity group Exponent has lined up the acquisition of The Loch Lomond Distillery Co....
Plimsoll Publishing’s DISTILLERIES (UK) Analysis provides a detailed overview of the DISTILLERIES (UK) market and delivers a comprehensive individual analysis on the top 90 companies, including BROKER...
This is the second edition of our popular ranking of the world's leading spirits brands....
Colombia has shown an interesting development in the luxury industry, and the alcoholic drinks category has not been indifferent to the trend. Some examples of new premium lines that appeared in 2012 ...
- Interview - Bacardi global marketing boss, whisky
- Comment - Hybrid Spirits: Innovation or Laziness?
- Constellation grapples with glass as reality bites
- Brewers Feel Prolonged Russian Winter
- Focus - Heineken's H1 Performance by Region
- Mast-Jägermeister targets UK off-trade boost
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Portman finds against Diageo "mix it up" tagline
- Bacardi sees North America president step down