US: William Grant & Sons outsources Raynal distribution
William Grant & Sons has handed distribution of Raynal French brandy in the US to White Rock Distilleries, but will retain ownership of the brand.
Worldwide responsibility for Raynal will pass to William Grant's Scotland-based subsidiary, Quality Spirits International (QSI), from 1 April.
From then, Raynal will be distributed in the US market by White Rock and not by William Grant & Sons USA, said William Grant late last week.
The move is part of William Grant's strategy to focus on core brand sales in the US.
"We know this move, with the focused attention of QSI, will benefit Raynal in the long-term as we at William Grant & Sons USA continue to focus our efforts on our growth brands here in the important US market," said Simon Hunt, president and managing director of William Grant & Sons in North America.
Based in Glasgow, Scotland, QSI is a supplier of branded and own-label spirits to customers worldwide.
- Will Tequila Learn from Scotch Whisky's Mistakes?
- Comment - Beer - Does 'Craft' Work?
- Solving the diet drinks dilemma in the US
- SABMiller, Meantime Brewing say goodbye to 'craft'
- Comment - How to Target Cognac's Mok Generation?
- Whyte & Mackay takes on Flor de Caña in UK
- Diageo opens Johnnie Walker House in Singapore
- Emperador overhauls Whyte & Mackay labels
- SPI Group US, Canada sales chief departs
- Soaring Prosecco sales good for Champagne
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Beam Suntory Inc. - Strategy and SWOT Report