William Grant will move its Dutch distribution on 1 April

William Grant will move its Dutch distribution on 1 April

William Grant & Sons is set to switch distribution of its brands in the Netherlands from International Marques to Maxxium Netherlands.

The company confirmed late last week that it will make the switch to Maxxium on 1 April next year. The change has come about following the departure of Marnier-Lapostolle from International Marques' distribution portfolio and a review of the Dutch business with William Grant’s remaining joint venture partners, Campari. The review “concluded that the smaller scale of the current operation was not sustainable”, William Grant said.

“This has been a difficult decision but we would like to thank the team at International Marques for their commitment and support to our business,” said the MD for Europe, the Middle East and Africa at William Grant, Gordon Dron. “The distribution arrangement we have agreed with Maxxium Netherlands offers us an exciting chance to accelerate the growth of our brands and be part of a strong portfolio of premium brands.”

Among the brands moving across are Grant's, Glenfiddich, The Balvenie and Tullamore Dew.

Maxxium Netherlands is a distribution, marketing and sales joint venture between Lucas Bols in Amsterdam and the Edrington Group.