US: William Grant & Sons launches Sailor Jerry US push

By | 4 July 2012

William Grant & Sons has released the first television advert for its Sailor Jerry spiced rum brand in the US.

The company said earlier today (4 July) that it will spend in the region of US$7m on a campaign driven by the ad, which broke in the country last week. The 30-second spot will run on national cable channels including ESPN, Spike, FX and Comedy Central.

The ad, which can be viewed below, will be backed by digital, print and out-of-home advertising as part of the push.

The soundtrack to the ad is provided by The Misfits, with their track 'Where Eagles Dare', the B-side to their 1979 single 'Night of the Living Dead'.

A brand-specific micro-site will also host a long-form version of the advert, and will include a gallery of all the videos that contributed clips to the spots and background on Norman Collins and his tattoo style.

Expert analysis

Rum in United States to 2015: Databook

ICD Research’s, 'Rum in United States to 2015: Databook' contains detailed historic and forecast rum category consumption analysis, segmented at a category level.

Sectors: Marketing – advertising & promotions, Spirits

Companies: William Grant

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