One Day You Will - Glenfiddich gets ad campaign

'One Day You Will' - Glenfiddich gets ad campaign

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William Grant & Sons has launched a worldwide, multi-million pound marketing campaign for Glenfiddich Scotch whisky.

The privately-held distiller said today (18 October) that it has launched a global ad campaign entitled "One Day You Will" for Glenfiddich single malt. The campaign builds on the brand's previous efforts to align itself with explorers and adventure.

A cinema advert will run in the UK from November 2010, while there will be outdoor, print and digital ads in all major markets, William Grant said.

The campaign is supported by a multi-million pound global media spend across North America, Asia and Europe, said the firm, which also owns The Balvenie Scotch whisky and Tullamore Dew Irish whiskey.

The campaign will link to the Glenfiddich website.