GERMANY: William Grant & Sons hands Tullamore Dew distribution to Campari
William Grant & Sons has switched distributors in Germany for its Tullamore Dew Irish whiskey brand.
The company, which acquired Tullamore Dew from C&C Group in 2010, confirmed today (26 April) that the German arm of Gruppo Campari will take over distribution in the country. Campari Deutschland will replace Beam Deutschland.
The move follows Beam Inc's purchase of the Cooley Irish whiskey brand in January, a transaction that prompted a review of William Grant's distribution for Tullamore Dew in Germany.
“We want to thank Beam Deutschland for their dedication and professionalism in helping us build the fantastic Tullamore Dew brand," said Francois Sommer, William Grant's area director for Europe. "While we enjoyed consistent growth over the years, the acquisition of Cooley by Beam Global led us to re-think our route to market approach.”
The change will take effect from 1 July.
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