Product Launch - TRAVEL RETAIL: William Grant & Sons' Glenfiddich Cask of Dreams

By | 19 June 2013

Click through to view William Grant & Sons Glenfiddich Cask of Dreams

Click through to view William Grant & Sons' Glenfiddich Cask of Dreams

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William Grant & Sons' Glenfiddich Cask of Dreams

Category - Spirits, whisky, Scotch, single malt

Available - From this month

Location - Travel retail, in the Nordic region

Price - Not specified, limited to 3,600 1-litre bottles

Distribution - William Grant

William Grant has partnered with Norwegian ferry operator Viking Line to launch an extension of its Glenfiddich single malt Scotch whisky brand. Glenfiddich Cask of Dreams is the first Scotch to be finished in Nordic oak, according to William Grant.

Of the 3,600 1-litre bottles released, Viking Line will carry 1,008. The remainder will be available in “various Nordic domestic markets”.

Earlier this year, William Grant released Glenfiddich Age of Discovery Red Wine Cask Finish Edition in the global travel retail channel.

Show the press release

William Grant & Sons is pleased to announce the launch of a new limited edition expression: Glenfiddich Cask of Dreams, finished in Nordic Oak.

Glenfiddich is the world's most awarded Single Malt Scotch Whisky and for the first time in the brand’s 125-year history it has been matured in Nordic Oak. This new expression was launched in conjunction with Viking Line onboard its famous ‘whisky fest’ vessel the Cinderella, along with an exclusive tasting by David Francis – Glenfiddich Brand Ambassador.

The launch and tasting, which took place at the Glenfiddich Bar onboard the ship, was attended by many of Sweden’s Whisky connoisseurs and formed part of Viking Line’s ongoing Whisky Fest.

This is the first time a Scotch whisky has ever been matured in Oak casks made in the Nordic and from Oak grown in the Nordic. This limited edition is already being sourced by collectors all over the world; there are a total of 3,600 100cl bottles in the world and the Viking Line will carry 1008.

To support the launch, William Grant & Sons, ran a ‘Cask of Dreams’ tour during Autumn 2012, visiting Sweden, Norway, Denmark and Finland with casks made of the Nordic Oak. At selected locations, visitors could write their dreams directly on the cask. Of these dreams, elected representatives from Glenfiddich picked out a winner and fulfilled their life time dream to attend the Isle of Man TT races. The tour was a tribute to founder William Grant's pioneering spirit and aimed to inspire people to pursue their dreams.

Says Glenfiddich Malt Master Brian Kinsman: “Maturing over a winter in the Nordic Oak casks has brought exciting flavours to the liquid. The flavour is rich and sweet with a vanilla and oak character, you may even feel a taste of cedar trees.”

Glenfiddich Cask of Dreams will be available exclusively on the Viking Line for travel retail and the rest of the bottles will be launched in the various Nordic domestic markets.

Original source: Company Release

Expert analysis

Global market review of blended and single malt Scotch whisky – forecasts to 2017

This latest global Scotch whisky report from IWSR and just-drinks is the most comprehensive edition we've published. It features 135 data tables covering the consumption volumes of the top malt and blended brands in each of 30+ countries, plus forecasts for Scotch by quality category globally and in each market.

Sectors: Product launches, Spirits

Companies: William Grant, Glenfiddich

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