Product Launch - TRAVEL RETAIL: William Grant & Sons’ Glenfiddich Age of Discovery Red Wine Cask Finish Edition

By | 22 January 2013

Click through to view the Glenfiddich Age of Discovery Red Wine Cask Finish Edition

Click through to view the Glenfiddich Age of Discovery Red Wine Cask Finish Edition

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William Grant & Sons’ Glenfiddich Age of Discovery Red Wine Cask Finish Edition

Category - Spirits, whisky, Scotch, single malt, 40% abv

Available - From end of this month

Location - Global Travel Retail and The Glenfiddich Distillery Shop

Price - Info not yet available 

Distribution - William Grant & Sons

William Grant & Sons has launched the third Glenfiddich extension in its Age of Discovery range.

Glenfiddich Age of Discovery Red Wine Cask Finish Edition is the first Glenfiddich to be finished in red casks, William Grant & Sons said yesterday (21 January). The 19-year-old Scotch is packaged in a dark red box with nautical markings.

It follows 2011's Age of Discovery Madeira Cask Finish and the Age of Discovery Bourbon Cask Reserve, released in 2012.

Show the press release

 

Glenfiddich embarks on Darwinian voyage of discovery with new, exclusive whisky  

21 January 2013, Dufftown

Glenfiddich releases the ‘Age of Discovery’ Red Wine Cask Finish, an adventurous whisky, bursting with flavour and inspired by Charles Darwin’s legendary voyage.  Left for at least 19 years to mature, this whisky has been finished in casks which previously housed the full bodied red wines produced in South America and is available exclusively in Global Travel Retail.

This is the third innovative whisky in the ‘Age of Discovery’ range, following the famous journeys of the Glenfiddich Madeira Cask Finish and Bourbon Cask Reserve. It marks the first time ever in Glenfiddich’s history that a whisky has been finished in red wine casks.  The ‘Age of Discovery’ Red Wine Cask Finish takes its influence from the renowned journey of HMS Beagle.  Setting sail from Plymouth, England in 1831, its passengers included Charles Darwin, a young naturalist, who was invited onboard to record his observations as they explored the South American coast line.

Glenfiddich Malt Master, Brian Kinsman commented: “Inspired by Darwin’s famous voyage, this extraordinarily rich single malt Scotch whisky is finished in oak casks previously used to produce the smooth complex wines of South America.  After years of maturation, Malbec, Merlot and Cabernet Sauvignon grapes have combined with the oak to deliver exceptional smoothness, complimented by warm spicy notes with sweet berry flavours lending a velvety sweetness.”

He continued: “I have married together some of our most exciting whiskies to create this exclusive new whisky which truly celebrates and reflects pioneering spirit.”

Gleddich’s founder, William Grant, followed his vision – to make the best dram in the valley. This pioneering spirit lives on with the launch of another Glenfiddich first, inspired by the revolutionary voyage of an explorer who changed the way that we look at the natural world.

Adorned with striking illustrations that map the route of Charles Darwin’s journey, the bespoke packaging of ‘Age of Discovery’ Glenfiddich Red Wine Cask Finish showcases this unique expedition. Meanwhile the deep red box and the black glass bottle, embellished with a red cartouche compass, reflects the richness and exclusivity of this whisky, making it an ideal gift for the adventurous and discerning drinker.

The ‘Age of Discovery’ range celebrates the intrepid journeys of the most determined pioneers. The first in the range and released in 2011, ‘Age of Discovery’ Madeira Cask Finish, is inspired by the passage of the 15th century Portuguese explorers who discovered Macau and Madeira and revolutionised our understanding of the world. This was followed by the ‘Age of Discovery’ Bourbon Cask Reserve in 2012, which marks the long journeys taken along the Mississippi in the deep American South in the 19th century.   

Completing the trio, the ‘Age of Discovery’ Red Wine Cask Finish has aromas of toasted marshmallow, red berry and vanilla oak tannin - ripe fruits and a hint of woody spice. It will be available exclusively in Global Travel Retail from January 2013.

70cl bottle with 40% ABV

Glenfiddich Red Wine Cask Finish will be exclusively available in Global Travel Retail and The Glenfiddich Distillery Shop.

 

Original source: Company Release

Expert analysis

Airport Retail Trends of Business Travelers in Europe, 2012–2013

This report identifies the product and purchasing trends at airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by business travelers at airport retail outlets.

Sectors: Product launches, Spirits

Companies: Glenfiddich, William Grant

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Product Launch - TRAVEL RETAIL: William Grant & Sons’ Glenfiddich Age of Discovery Red Wine Cask Finish Edition

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