Product Launch - TRAVEL RETAIL: William Grant & Sons’ Glenfiddich Age of Discovery Red Wine Cask Finish Edition
Click through to view the Glenfiddich Age of Discovery Red Wine Cask Finish Edition
Category - Spirits, whisky, Scotch, single malt, 40% abv
Available - From end of this month
Location - Global Travel Retail and The Glenfiddich Distillery Shop
Price - Info not yet available
Distribution - William Grant & Sons
William Grant & Sons has launched the third Glenfiddich extension in its Age of Discovery range.
Glenfiddich Age of Discovery Red Wine Cask Finish Edition is the first Glenfiddich to be finished in red casks, William Grant & Sons said yesterday (21 January). The 19-year-old Scotch is packaged in a dark red box with nautical markings.
It follows 2011's Age of Discovery Madeira Cask Finish and the Age of Discovery Bourbon Cask Reserve, released in 2012.
Glenfiddich embarks on Darwinian voyage of discovery with new, exclusive whisky
21 January 2013, Dufftown
Glenfiddich releases the ‘Age of Discovery’ Red Wine Cask Finish, an adventurous whisky, bursting with flavour and inspired by Charles Darwin’s legendary voyage. Left for at least 19 years to mature, this whisky has been finished in casks which previously housed the full bodied red wines produced in South America and is available exclusively in Global Travel Retail.
This is the third innovative whisky in the ‘Age of Discovery’ range, following the famous journeys of the Glenfiddich Madeira Cask Finish and Bourbon Cask Reserve. It marks the first time ever in Glenfiddich’s history that a whisky has been finished in red wine casks. The ‘Age of Discovery’ Red Wine Cask Finish takes its influence from the renowned journey of HMS Beagle. Setting sail from Plymouth, England in 1831, its passengers included Charles Darwin, a young naturalist, who was invited onboard to record his observations as they explored the South American coast line.
Glenfiddich Malt Master, Brian Kinsman commented: “Inspired by Darwin’s famous voyage, this extraordinarily rich single malt Scotch whisky is finished in oak casks previously used to produce the smooth complex wines of South America. After years of maturation, Malbec, Merlot and Cabernet Sauvignon grapes have combined with the oak to deliver exceptional smoothness, complimented by warm spicy notes with sweet berry flavours lending a velvety sweetness.”
He continued: “I have married together some of our most exciting whiskies to create this exclusive new whisky which truly celebrates and reflects pioneering spirit.”
Gleddich’s founder, William Grant, followed his vision – to make the best dram in the valley. This pioneering spirit lives on with the launch of another Glenfiddich first, inspired by the revolutionary voyage of an explorer who changed the way that we look at the natural world.
Adorned with striking illustrations that map the route of Charles Darwin’s journey, the bespoke packaging of ‘Age of Discovery’ Glenfiddich Red Wine Cask Finish showcases this unique expedition. Meanwhile the deep red box and the black glass bottle, embellished with a red cartouche compass, reflects the richness and exclusivity of this whisky, making it an ideal gift for the adventurous and discerning drinker.
The ‘Age of Discovery’ range celebrates the intrepid journeys of the most determined pioneers. The first in the range and released in 2011, ‘Age of Discovery’ Madeira Cask Finish, is inspired by the passage of the 15th century Portuguese explorers who discovered Macau and Madeira and revolutionised our understanding of the world. This was followed by the ‘Age of Discovery’ Bourbon Cask Reserve in 2012, which marks the long journeys taken along the Mississippi in the deep American South in the 19th century.
Completing the trio, the ‘Age of Discovery’ Red Wine Cask Finish has aromas of toasted marshmallow, red berry and vanilla oak tannin - ripe fruits and a hint of woody spice. It will be available exclusively in Global Travel Retail from January 2013.
70cl bottle with 40% ABV
Glenfiddich Red Wine Cask Finish will be exclusively available in Global Travel Retail and The Glenfiddich Distillery Shop.
Original source: Company Release
A recent bout of activity in the Cognac region - from investment to divestment - suggests lively times ahead for the brandy and Cognac category. Ian Buxton looks at the headlines, and sees his eye bei...
In a recently-published global briefing 'Diageo in Spirits', Euromonitor International's senior alcoholic drinks analyst Jeremy Cunnington takes a look at what are the challenges facing Diageo in spi...
A study, conducted by brand valuation agency Brand Finance, has ranked the world's biggest drinks brands by their value. We've compiled the top 20 into a table below:...
Newly-launched Quintessential Brands has announced a tie-up with Marblehead Brand Development in the UK....
- Focus - Pernod's YTD Performance by Region
- Comment - Will We Understand the Language of Rum?
- Focus - Heineken's Q1 Performance by Region
- just On Call - Pernod shifts Scotch focus in China
- Is Diageo on the Brink of a Brain Drain?
- CFO of Diageo's United Spirits stands down
- Pernod Ricard sees YTD recover as sales increase
- Remy Cointreau US head to step down
- BrewDog launches GBP25m crowd-funding attempt
- Pernod Ricard unveils Havana Club ad campaign
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Bacardi Limited - Strategy and SWOT Report
- ALDI 2015: Radically transforming Anglo Saxon grocery markets