UK: William Grant & Sons expands Solerno launch
William Grant is backing Solerno in the UK
William Grant & Sons has launched its Sicilian blood orange liqueur, Solerno, in the UK.
The 40% abv liqueur, which first appeared in the US in 2008, will sell for GBP31.99 (US$48.62) per 75cl bottle, William Grant has confirmed. UK distributor Mangrove will handle sales in the country.
Solerno was created by Hendrick’s Gin maker Lesley Gracie and uses oils from the skins of Sicilian blood oranges blended with the distillates of orange and lemons and a neutral spirit base.
“Blood oranges are one of nature’s most intense fruits,” Gracie said.
This week, William Grant said its Europe, Middle East and Africa MD Gordon Dron quit the company in the wake of a restructure. Dron is not being “directly replaced”, William Grant said, but Simon Hunt, the group's chief commerical officer, will take over some of Dron's responsibilities,
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