US: William Grant & Sons appoints new US chief

By | 16 April 2013

The company has appointed a new boss for its US division

The company has appointed a new boss for its US division

William Grant & Sons has promoted one of its senior executives to the role of managing director and president of its US division.

The appointment of Jonathan Yusen, currently the company's senior US marketing VP, was announced by the UK-headquartered group today (16 April). Yusen replaces Simon Hunt, who was recently promoted to the newly-created role of the group's chief commercial officer, the Glenfiddich distiller said. 

William Grant & Sons’ CEO, Stella David, said: “His (Yusen's) extensive senior management experience, commercial understanding and collaborative approach will help him to drive the brand growth agenda in the US and I look forward to working with him as we continue to expand our US business which will continue to be a key area of focus for us." 

Yusen has also been responsible for marketing in Mexico and Canada and was general manager for the group's Canada division. 

Prior to joining William Grant & Sons, Yusen held management roles with Allied Domecq, Malibu Kahlua and General Mills. 

Last October, privately-owned William Grant & Sons reported a drop in full-year operating profits, after a 9% rise in sales

Expert analysis

The Future of the Spirits Market in the US, to 2016

Future of the Spirits Market in the US, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in the US.

Sectors: HR – personnel, Spirits

Companies: William Grant, Glenfiddich, Allied Domecq, Kahlua

There are currently no comments on this article

Be the first to comment on this article

Related research

The world’s top-performing spirits brands

This is the second edition of our popular ranking of the world's leading spirits brands....

Spirits in Venezuela

Over 2012, much dynamism in the premium and ultra-premium segments was observed from companies importing and distributing spirits. For instance, Diageo Venezuela introduced Buchanan´s Master and Johnnie Walker Double Black, and Zacapa rum originally ...

Spirits in Colombia

Colombia has shown an interesting development in the luxury industry, and the alcoholic drinks category has not been indifferent to the trend. Some examples of new premium lines that appeared in 2012 were Absolut Unique, Absolut 100 and Absolut ELYX ...

Related articles

just For Subscribers - The week in drinks

Here are the ten most viewed, subscriber-only items on just-drinks this week:

UK: William Grant & Sons to add to Girvan single grain Scotch portfolio

William Grant & Sons has justified the high price-point for its inaugural single grain Scotch whisky launch, and is set to launch two additions to the new brand next year.

UK: William Grant & Sons extends Grant's UK push to outdoor

William Grant & Sons is set to back its recently-announced promotion for its Grant's blended Scotch whisky brand in the UK.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page