William Grant & Sons US has appointed Sam Simmons as the "first-ever" Balvenie brand ambassador. 

Simmons, who has spent the past six years in the UK hosting whisky tasting events and serving on Scotch judging panels in the industry, has gained global recognition under the name Dr Whisky with an online whisky blog of tasting notes and whisky history, the independent family distiller said today (2 July).

"Sam's vast knowledge and immense passion for Scotch whisky makes him a great asset to William Grant," said Lynn Raynault, marketing manager for The Balvenie. "His respect for craftsmanship and maintaining the integrity of 115 years of whisky traditions make him an ideal representative of The Balvenie." 

Prior to joining William Grant, Simmons served as the first society ambassador of the Scotch Malt Whisky Society, and hosted whisky history and distillery tours throughout England and Scotland.  He has also sat on the judging panels of the World Whisky Awards as well as the International Wine and Spirits Competition.

Simmons will be based at the company's US headquarters in New York.