GLOBAL: William Grant & Son's adds 'family tree' to Grant's Scotch variant
Click through to view the updated packaging for Grant's Family Reserve
William Grant & Sons has updated the packaging for its Grant’s Family Reserve Scotch whisky brand.
The UK-based company, which also owns the Glenfiddich and The Balvenie Scotch brands, confirmed late last week that it will add a 'family tree' to both the box and bottle of Grant's Family Reserve. The image represents the five generations of the company's family ownership, William Grant said, and will be accompanied by the words “Established 1887”.
The packaging change will take effect globally, starting in the UK from this month.
Later this year, the company will roll out an experiential platform, entitled 'True Tales', for Grant's, and will launch a Grant’s family ‘home’ at its Dufftown distillery.
This week, Pernod Ricard is hosting members of the media and the analyst community in Scotland for two days as it presents a capital markets day on Wednesday (30 May). Ahead of the trip, just-drinks l...
William Grant & Sons has appointed André de Almeida to the role of director Europe travel retail....
William Grant & Sons has released the first television advert for its Sailor Jerry spiced rum brand in the US....
Societe Europeenne de Participations Industrielles is moving the distribution of Charles Heidsieck Champagne in the UK to Liberty Wines Ltd from 1 June....
- How to turn a domestic spirit into a global brand
- Mahou San Miguel - just the Facts
- Whatever happened to binge Britain? - comment
- A game of two halves for Remy Cointreau - Analysis
- Britvic's FY Performance by Region - Focus
- Beam Suntory to sell brandy & sherry to Emperador
- Former Diageo exec joins William Grant in LatAm
- Captain Morgan distillation trial queried by USVI
- Sazerac sues Brown-Forman over Tennessee Fire
- This week in spirits & wine
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Beer Market 2015-2019
- Global Wine Market to 2019 - Market Size, Development, and Forecasts