Click through to view the updated packaging for Grants Family Reserve

Click through to view the updated packaging for Grant's Family Reserve

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William Grant & Sons has updated the packaging for its Grant’s Family Reserve Scotch whisky brand.

The UK-based company, which also owns the Glenfiddich and The Balvenie Scotch brands, confirmed late last week that it will add a 'family tree' to both the box and bottle of Grant's Family Reserve. The image represents the five generations of the company's family ownership, William Grant said, and will be accompanied by the words “Established 1887”.

The packaging change will take effect globally, starting in the UK from this month.

Later this year, the company will roll out an experiential platform, entitled 'True Tales', for Grant's, and will launch a Grant’s family ‘home’ at its Dufftown distillery.