GLOBAL: William Grant & Son's adds 'family tree' to Grant's Scotch variant

By | 9 January 2012

Click through to view the updated packaging for Grants Family Reserve

Click through to view the updated packaging for Grant's Family Reserve

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William Grant & Sons has updated the packaging for its Grant’s Family Reserve Scotch whisky brand.

The UK-based company, which also owns the Glenfiddich and The Balvenie Scotch brands, confirmed late last week that it will add a 'family tree' to both the box and bottle of Grant's Family Reserve. The image represents the five generations of the company's family ownership, William Grant said, and will be accompanied by the words “Established 1887”.

The packaging change will take effect globally, starting in the UK from this month.

Later this year, the company will roll out an experiential platform, entitled 'True Tales', for Grant's, and will launch a Grant’s family ‘home’ at its Dufftown distillery.

Expert analysis

William Grant & Sons Ltd in Spirits - World

Although only the world’s 42nd biggest spirits company in 2010 in volume terms, William Grant & Sons is a company to watch. The company has made great strides to broaden its product portfolio and geographic spread primarily organically, but also by the acquisition of Tullamore Dew in 2010. The profile looks at what William Grant has done and what else it could do to continue to expand.

Sectors: Spirits

Companies: William Grant, Glenfiddich

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GLOBAL: William Grant & Son's adds 'family tree' to Grant's Scotch variant

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