UK: William Grant & Sons adds Caribbean Cask to The Balvenie UK range, readies Tun 1401 batch six

By | 31 July 2012

Click through to view William Grant & Sons The Balvenie Caribbean Cask

Click through to view William Grant & Sons' The Balvenie Caribbean Cask

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William Grant & Sons is lining up the UK release of the Caribbean Cask variant from its The Balvenie single malt Scotch whisky brand.

The company said late yesterday (30 July) that the brand extension, which has been available in the US since last year, will become a permanent addition to The Balvenie's portfolio in the UK. Caribbean Cask is not expected to replace any existing offerings in the single malt's portfolio, although William Grant is in the process of “reviewing the architecture of the brand” in the country.

A 70cl bottle of The Balvenie Caribbean Cask, which has an abv of 43%, will have a suggested retail price of GBP42 (US$66) when the variant rolls out in September. William Grant has secured a supermarket listing for the whisky, but declined to give more specific details.

The whisky comprises 14-year-old Balvenie, which has been aged in American oak casks before spending between four and five months in casks that have previously contained a blend of three rums – one each from Barbados, Jamaica and Trinidad – for six months.

The variant is different to the travel retail-exclusive Balvenie Golden Cask, and Cuban Cask, a France-only release. Both variants also consist of 14-year-old whisky aged in former rum casks.

Speaking to press in Scotland at the launch of Caribbean Cask, malt master David Stewart also confirmed details of the latest release from The Balvenie's limited edition Tun 1401 offering. Batch six, which will only be available in the US, will be released “soon”. Around 1,900 litres of the “less Sherried” batch is currently resting in Tun 1401 in The Balvenie's warehouse 24 and comprises whiskies distilled from the 1960s to the 1990s. More specific release details were not disclosed, although rough calculations suggest around 2,700 bottles will be made available.

Stewart also hinted that the next version of the Tun 1401, batch seven, will be exclusive to the travel retail channel, as was the case with batch four. Batch one was only available from the distillery shop in Scotland, while batches two and five were sold in the UK. Batch three could be bought in the US.

Stewart is celebrating his 50th anniversary with The Balvenie later this year.

Expert analysis

William Grant & Sons in Alcoholic Drinks (World)

Despite being only ranked as the world’s 36th biggest spirits company with only less than 1% of volumes, William Grant has proved to be one of the most dynamic and successful spirits companies posting above average volume growth since 2006 The profile looks at its current position and what more it needs to do to continue its strong growth trajectory.

Sectors: Product launches, Spirits

Companies: William Grant

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UK: William Grant & Sons adds Caribbean Cask to The Balvenie UK range, readies Tun 1401 batch six

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Product Launch - TRAVEL RETAIL: William Grant & Sons’ The Balvenie Tun 1401 Batch 7

William Grant & Sons' The Balvenie Tun 1401 Batch 7

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