TRAVEL RETAIL: William Grant poaches Maxxium UK exec for GTR

By | 5 October 2012

William Grant is focussing on its relationship with Heinemann in the travel retail channel

William Grant is focussing on its relationship with Heinemann in the travel retail channel

William Grant & Sons has boosted its travel retail team with the appointment of a former member of Maxxium UK.

The UK-based spirits company said earlier today (5 October) Ian Waddington has been recruited as the business development manager for Germany and Eastern Europe in its Global Travel Retail team. The position has been newly created, a spokesperson for William Grant told just-drinks.

Previously the senior national account manager with responsibility for ASDA/Walmart at Maxxium UK, Waddington will focus on “further developing the relationship” with Heinemann Duty Free, which operates stores at 24 European airports, including Berlin Tegel and Schoenefeld, Frankfurt, Oslo and Vienna.

Last week, William Grant teamed with Heinemann to launch a 12-year-old expression of the Tullamore Dew Irish whiskey brand exclusive to Heinemann's outlets.

Expert analysis

William Grant & Sons in Alcoholic Drinks (World)

Despite being only ranked as the world’s 36th biggest spirits company with only less than 1% of volumes, William Grant has proved to be one of the most dynamic and successful spirits companies posting above average volume growth since 2006 The profile looks at its current position and what more it needs to do to continue its strong growth trajectory.

Sectors: HR – personnel, Spirits

Companies: William Grant, Maxxium

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