UK: William Grant launches new blended malt

By | 5 May 2005

William Grant & Sons has launched a new blended malt whisky. The family-owned company announced the release of Monkey Shoulder late last week. The whisky will initially only be available on a limited release.

The whisky, named after an injury occasionally suffered in the past by the company's 'malt men,' uses malt Scotch Whisky from three distilleries. It will be crafted in batches of 27 casks.

In a statement, Guy Middleton, brand innovation manager at William Grant, said: "With the launch of Monkey Shoulder in the UK, we are looking to demystify malt whisky and offer new consumers an accessible, great-tasting malt that retains authenticity whilst breaking the more traditional malt mould."

Distribution will be limited to one on-premise wholesaler in London and two in Scotland for the initial six months. By July, the company expects 120 style bars will stock Monkey Shoulder. Off-premise sales will be limited to Selfridges, Peckham's in Scotland, other specialist off-trade and the Internet.

A 70cl bottle at 40% ABV will retail for around GBP18.99 (US$36.12).

Sectors: Spirits

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