UK: Will Interbrew Be Forced to Lose Two Prime Real Ale Brands?
By Elliot Lane | 23 June 2000
With ink from the UKP 400 million Whitbread deal barely dry, rumours are beginning to circulate that Interbew will be forced to slice up to 5% from its market share.Sources close to the deal believe two prime real ale brands are poised for the chop; Wadsworth 6x and Flowers. With considerable brand equity invested in Flowers, and a long-standing licence agreement with Wadsworth, it is highly likely Interbrew will be looking for a buyer for Flowers rather than killing production.No spokesperson from the company was available for comment today but further announcements are expected imminently.just-drinks.com will be investigating the story further -- watch the site for details:
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With ink from the UKP 400 million Whitbread deal barely dry, rumours are beginning to circulate that Interbew will be forced to slice up to 5% from its market share.Sources close to the deal believe two prime real ale brands are poised for the chop; Wadsworth 6x and Flowers. With considerable brand equity invested in Flowers, and a long-standing licence agreement with Wadsworth, it is highly likely Interbrew will be looking for a buyer for Flowers rather than killing production.No spokesperson from the company was available for comment today but further announcements are expected imminently.just-drinks.com will be investigating the story further -- watch the site for details:
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