Wild Tiger Beverages Wild Tiger Special Reserve Rum

Wild Tiger Beverages' Wild Tiger Special Reserve Rum

Wild Tiger Beverages' Wild Tiger Special Reserve Rum

Category - Spirits, rum, India 42.8% abv

Available - From this week

Location - Available in UAE and in India, specifically in Bangalore and the country's Travel Retail channel

Price - RRP of US$20 per 75cl bottle

Indian spirits company Wild Tiger Beverages has released its namesake rum brand, which has been produced in the country. Wild Tiger Special Reserve is produced predominantly from molasses, but also comprises cane juice spirit. The liquid has been matured in American oak barrels from Kentucky.

Wild Tiger Special Reserve will roll out to the UK and Canada next month, followed by Thailand, Australia, Denmark and the Maldives. "Our goal is to have extensive presence in at least 16 countries by the end of 2016," said company founder Gautom Menon.

Wild Tiger Beverages is based in Coimbatore, Tamil Nadu.

Show the press release

The first super premium rum brand from India is all set to enter the UAE market and Bengaluru duty-free. WILD TIGER, a brand conceptualized and owned by Indian drinks entrepreneur Mr. Gautom Menon is not only unique in terms of its stand out packaging but also for the delicious liquid inside. Wild Tiger is also India's first rum to be produced from a blend of molasses and cane spirit. 

After holding a soft launch in London at the UK Rum Fest trade event where the brand created a lot of buzz, Mr.Menon is eager to gaze the response in the UAE markets as well as duty-free segment.

Speaking about the brand, Mr. Gautom Menon, Chief Brand Officer, Wild Tiger Beverages said, "Wild Tiger Special Reserve Rum is a dark Rum with 42.8% abv. It's unlike any other Indian rum because of its unique characteristics. Traditional Indian rum is usually just 100% molasses. Wild Tiger predominately has the same base but it is also blended with some percentage of cane juice spirit, which gives the final blend a lot of aromatic notes and depth in flavour.

The idea and the cause behind it make Wild Tiger special. Menon added, "Innovation and Social Responsibility are at the heart of everything we do at Wild Tiger Beverages and we approached this with a mantra "Think out of the bottle". The captivating velvet Tiger print sleeve is made using recycled materials.

One of the most distinctive aspects of the WILD TIGER packaging is just as no two Tigers share similar stripe patterns, the stripe design of the sleeve has been tactically designed and cut to ensure that no two bottle designs are alike, making each bottle unique to its owner.

We also donate 10% profits towards Tiger Conservation in South India where we work with other established NGO's on the ground and with prominent Tiger experts." We have also ensured that most of our packaging elements have been made from environment friendly materials to reaffirm our commitment to protecting nature.

The brand is slated for registrations in the USA and will also be available in UK and Canada before April 2016. Followed by Thailand, Australia, Denmark and Maldives. "Our goal is to have extensive presence in at least 16 countries by the end of 2016", said Mr. Menon and with all the leading Duty Free operators. We couldn't have hoped for a better partner than Dufry Bangalore to make our foray into travel retail. Dufry as you may know are the world's largest duty free operator with over 1700 duty free shops around the world.

The Duty Free is $20 per bottle in the Indian sub continent region. Wild Tiger is also the first Indian liquor brand to join APTRA this year as a supplier to travel retail.

Original source: Company Release