UK: Wild Pelican in the can for Rexam

By just-drinks.com editorial team | 7 May 2008

Beverage can maker Rexam has announced it is now producing cans for new wine brand Wild Pelican.

A newcomer to the growing canned wine market, Wild Pelican produces global still wines in 20cl aluminium cans, Rexam said today (7 May).

The range includes Spanish, South African and French wines in red, white and rose, with a sparkling white wine and second red wine expected later this year.

"Our aim was to differentiate from the wine in cans already on the market," said Christiaan Huisman, founder and co-owner of Vinovation International, brand owner of Wild Pelican. "The creation of Wild Pelican originated out of a love for wine and by taking a consumer perspective; creating a brand that allows the consumer to explore some of the best wines the world has to offer whenever and wherever."

The cans, which feature a matt varnish, are expected to be available in the UK, Scandanavia and Benelux from summer.

Gote Nylin, market development director at Rexam said: "The aluminium can is the perfect single serve pack. It offers excellent efficiency in transport and storage due to its lightweight and compact form. Moreover it chills quicker, stays cool longer and is 100% recyclable."

Sectors: Wine

Companies: Rexam