Click through to view Whyte & Mackays Cockspur Spiced Rum

Click through to view Whyte & Mackay's Cockspur Spiced Rum

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Whyte & Mackay's Cockspur Spiced Rum  

Category - Spirits, rum, West Indies, spiced, 22% abv

Available - This month

Location - UK, nation-wide, off-trade

Price - SRP GBP10 (US$15.56) per 50cl bottle

Distribution - Whyte & Mackay

Whyte & Mackay has launched Cockspur Spiced into the UK market. 

The company, which distributes the brand for West Indies Rum Distillery, said the release was Cockspur's first new variant in the UK as consumer demand for golden and spiced rums continues to grow and demand for lower abv products increase.

Consumers want products that are accessible, available at a good price point and have a lower risk of purchase than their 70cl counterparts, the company said in a statement. The launch will be backed by in-store POS material.

Cockspur is the official rum of the West Indies cricket team tour of England 2012, the company announced in March.