UK: Whyte & Mackay tinkers with label and portfolio
Whyte & Mackay is re-launching its flagship brand with a new packaging design, in keeping with the whisky's Glasgow heritage, and changing the make-up of its portfolio.
The new label re-introduces a double lion, signifying the Lion Rampant of Scotland and the MacGregor/Whyte Clan, to replace the current blue design.
The spirits firm will also introduce 13-, 19- and 22-year-old aged blends into its brand portfolio. In addition, the original Whyte & Mackay blend will be renamed 'Special', and a completely new 30-year-old blended malt called 'Prize' will be launched.
Whyte & Mackay group managing director Bob Brannan said: "Whyte & Mackay has gone 'back to the future' to rediscover its proud Glasgow roots. I am delighted with the outcome and I believe we have once again produced stylish, masculine packaging that truly reflects the quality of scotch in the bottle."
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Whyte & Mackay has dismissed reports in India that the UK distiller has been sold to UB Group - but admitted that it has received offers for parts of its business....
In an attempt to remedy what it admits is several years of underperformance, Whyte & Mackay is to bring control of its entire sales, marketing and distribution operations in-house. And high on its lis...
Whyte & Mackay is set to release what it calls its finest Scotch whisky yet....
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