Roust Inc will handle Whyte & Mackays spirits brands in Russia

Roust Inc will handle Whyte & Mackay's spirits brands in Russia

Whyte & Mackay has extended its UK tie-up with Russian Standard owner Roust Inc to Russia.

The two firms jointly announced today (28 September) that Roust will take over the distribution and promotion of Whyte & Mackay's spirits portfolio in Russia. The news follows last week's announcement that Whyte & Mackay will distribute the Russian Standard vodka brands in the UK, starting on 1 January.

Details were not immediately available on who has handled Whyte & Mackay's stable in Russia prior to Roust.

“Russia is an exciting and key market for us,” said Veronica Amago, Whyte & Mackay's regional director for Europe. “Our brands have shown good development over the past years, and we are confident that the opportunity to partner with an established premium spirits player, such as Roust Inc, will enable further rapid development of our brands.”

Roust Inc was formed in 1992 by Roustam Tariko. The company also represents Rémy Martin, Piper Heidsieck and Jagermeister in Russia.