Whyte & Mackay is to exit its sponsorship of Scottish Premier League football team Hibernian FC.

The Scotland-based company, which is owned by India's UB Group, confirmed today (25 March) that its shirt sponsorship of the football team will come to an end after the 2008/2009 season, completing the five-year, GBP1m (US$1.5m) deal signed in 2004.

"Whyte & Mackay has had five excellent years working with Hibernian FC as the sponsorship proved effective in driving the brand performance throughout Scotland," said Whyte & Mackay's UK marketing director, Nick Gaskin.

"As Whyte & Mackay continues to perform strongly across the UK, ... our investment in sponsorship will now focus on the Whyte & Mackay Premier League Darts.

"We are also looking at other properties that will help us to build our brand on both a national and an international scale."

The company will be replaced by McEwan Fraser as the official sponsor of the club.