GLOBAL: Whyte & Mackay gives Jura packaging revamp
Click through to view the new look for Whyte & Mackay's Jura Scotch whisky range
Whyte & Mackay has updated the packaging for its Jura single malt Scotch whisky portfolio.
The company, which is currently owned by United Spirits, announced yesterday (9 May) that the new look will roll out across the entire range and will help to “explain the distinct flavour profiles of each expression”. Each variant will carry a different colour and image that hails from the landscape on the Scottish island where the whisky is produced.
Click through on the image on the right to view the new look for Jura.
Whyte & Mackay's future ownership is unclear, as Diageo looks to secure control of United Spirits. Once the deal goes through, Whyte & Mackay may be the focus of a monopolies and mergers commission investigation, due to Diageo's heavy presence in Scotch.
Wine in India industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2008-12, and forecast to 2017). The profile als...
Alcoholic Drinks in India industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The...
Since the great recession of 2008/2009 Diageo has transformed itself, primarily through acquisition, from being overly focused on mature markets to a more balanced geographic split and if, as seems li...
The report provides a review of the mergers and acquisitions (M&As), capital-raising, partnering deals, and agreements entered into by CPG companies during November 2012....
- Allegro: The shape of things to come at Pernod?
- The End of the Road for International Beer Brands?
- Pernod Ricard's Allegro cost-saving programme
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Pernod bemoans tough FY as sales, profits drop
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Scotch whisky leaders sign pro-UK letter
- Wine Australia reports death of UK, Europe boss