Whyte & Mackay has appointed John Bradbury as the new off-trade sales director, in a move to further strengthen its in-house sales team.

Bradbury will replace Simon Oldham who moves into the UK managing director role.

With ten years of previous experience with Anheuser-Busch, Bradbury worked in several roles before becoming director of sales for the UK off-trade.

Simon Oldham, UK MD of Whyte & Mackay said: "We are delighted to have John on board as not only does he have a fantastic record in implementing and delivering strategies but he is in-tune with what the customer wants which will make him instrumental in the development of our trade marketing plans."

Earlier this month, United Spirits, which acquired Whyte & Mackay last year, said it was looking to launch a locally produced version of Whyte & Mackay whisky in India later this year. The subsidiary of UB Group confirmed the plans, but was unable to give specific dates and details.