US: Whyte & Mackay aims for sales boost with Blackheath deal

By | 17 June 2013

Whyte & Mackay is looking to boost its US performance

Whyte & Mackay is looking to boost its US performance

Whyte & Mackay has agreed a tie-up with Blackheath Beverage Group to boost sales of its Scotch portfolio in the US. 

Blackheath confirmed details of the partnership today (17 June), which will see its sales team "work alongside" Whyte & Mackay's US team. The aim is to "add further impetus" to the growth of W&M's brands in the US, Blackheath said. 

"Dalmore and Jura malt whiskies have been on a fast track in an outstanding category," says Jorge Gutierrez, Whyte & Mackay Americas VP. 

He added: "Blackheath have put together an experienced, energetic team that we believe will help to increase our market penetration and accelerate the development of our brands in the US market."

Financial details of the deal were not disclosed. 

Whyte & Mackay is owned by United Spirits, but its future ownership has been in doubt since Diageo announced plans to take majority-control of the Indian group. Gruppo Campari has been mentioned as a potential buyer

Expert analysis

Whiskey in NAFTA to 2015: Market Guide

Synopsis Canadean’s, "Whiskey in NAFTA to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Whiskey market in NAFTA. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Whiskey market in NAFTA. The report provides a top-level overview and detailed insight into the operating environment for the Whiskey market in NAFTA. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Whiskey market in NAFTA. • Analysis of the Whiskey market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Whiskey for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Whiskey market in NAFTA with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: Spirits

Companies: Whyte & Mackay, Diageo, United Spirits, Campari

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