It's easy to understand why Cadbury Schweppes is kicking up a fuss about PepsiCo's distribution agreements. Anything that gets in the way of Cadbury's carbonate sales in the US is a major blow to the company. US consumption of carbonates is far and away the highest of all the major markets, more than ten times higher than its nearest rival, Germany. On top of that, the US market is also expected to have the strongest growth rate over the next four years, topping 71 billion liters by 2005.

Carbonates consumption (liters billion), by country, 2001-05

2001
2005
US
60.0
71.9
Germany
5.9
6.5
Netherlands
1.4
1.6
Source: Datamonitor, 2001: "Drinks On-the-Go 2001"

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