Energy drinks group Who's Your Daddy has hired John Ricci, the former Hansen Beverage Company regional sales manager, as key account executive.

While at Hansen, Ricci's primary responsibilities centred around five counties in Southern California, including San Diego, Orange County, Los Angeles, San Fernando Valley, and Ventura County.

Prior to Hansen, Ricci worked for Coors Bottling and Seven-Up/RC Bottling.

John Ricci said: "I have launched many brands in my career. However, the Who's Your Daddy line of `King of Energy' drinks is by far the best-tasting energy drink on the market, as well as the most exciting brand that I have been associated with, bar none. I am excited to be a part of such a vibrant young company with such strong potential to become a top contender in the energy drink category."

Edon Moyal, CEO at Who's Your Daddy, added: "I have always believed key personnel are essential to building a national and recognisable brand. John Ricci is a first-class addition to the company and someone whom I believe can truly help accelerate the growth of our Who's Your Daddy `King of Energy' Drinks."