COMMENT: Whisky - pipe and slippers not required
By Datamonitor | 22 October 2003
A new whisky company hopes that its irreverent attitude, crystal clear labeling and fun approach to the drink will win over younger consumers. While it is vital to remove the barriers to young adults choosing whisky, the company also has to provide a positive reason to choose whisky over alcopops or lagers.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
A new whisky company hopes that its irreverent attitude, crystal clear labeling and fun approach to the drink will win over younger consumers. While it is vital to remove the barriers to young adults choosing whisky, the company also has to provide a positive reason to choose whisky over alcopops or lagers.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Just the Answer - Jose Ramon Ortiz Monasterio
In this month's Just the Answer interview, Jose Ramon Ortiz Monasterio, managing director and chairman of Eurocermex, the Grupo Modelo subsidiary which acts as exclusive distributor for Corona Extra in Europe, Middle East and Africa, talks about Corona and the premium imported beer market.
JAPAN/TAIWAN: Starbucks launches RTD coffee
Starbucks Coffee Company has launched a ready-to-drink (RTD) coffee beverage in Japan and Taiwan, the first time it has marketed an RTD outside North America.
UK: Diageo GB adds to RTD on-trade portfolio
Diageo Great Britain is launching a new RTD, into the on-trade this autumn.
